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Issues in entering the Japanese market

The difficulties faced by foreign companies in market development in Japan, and our solutions

Companies performing market development in Japan face three major problems:
  • culture
  • language
  • human resources

The problem of culture

A culture that disallows sales by foreigners
  • Telephone sales by foreigners are rarely accepted; even e-mail and business talks are distrusted and rejected if anything seems out of place.
  • Product pamphlets and websites follow certain patterns in Japan, and will be distrusted and rejected if anything seems out of place.
  • The problem of language

    English isn't spoken at most companies
  • Communication in Japanese only is the norm in Japanese companies; few companies can conduct business in English.
  • While several other companies offer sales outsourcing services, few are able to engage in dealings or conclude agreements in English.
  • The problem of Japan branch establishment and staff hiring

  • It is difficult to establish a Japan branch at the stage before a market investigation.
  • It is difficult to hire Japanese staff when sales have not yet been solidly established.
  • Our company has a recent track record of contracting with 17 companies from the US, 9 from the EU, 2 from South Korea, and 2 from China.
    We resolve each of the above problems through the methods below.

    The problem of culture

    A culture that disallows sales by foreigners
    solutions
    We create sales talks that resonate with Japanese companies. Our Japanese staff members engage in sales work on your behalf. In addition, our in-house design team recreates your product pamphlets and website for acceptance in the Japanese market. Once trust is initially earned, even foreign companies find that dealings go smoothly.

    The problem of culture

    A culture that disallows sales by foreigners
    solutions
    We have our sales staff engage in sales work on your behalf, and arrange for interpreter staff to attend as well. Clients are able to communicate with our company by e-mail in English. Conclusion of agreements in English is also possible.

    The problem of culture

    A culture that disallows sales by foreigners
    solutions
    Our office can be used as your company's Japan branch. We are equipped with a sales management system that enables remote sharing of information. We are able to handle any sales activities, from field sales to web-based sales development.
    Our services for resolving issues

    How to contact us